تعریف مفهومی ترجمه مقاله The business case for corporate social responsibility: A company-level measurement approach for CSR
معرفی ترجمه مقاله The business case for corporate social responsibility: A company-level measurement approach for CSR
ترجمه مقاله The business case for corporate social responsibility: A company-level measurement approach for CSR در 24 صفحه در قالب فایل Word توسط مترجمان حرفه ای آماده شده است. جهت اطمینان از کیفیت ترجمه می توانید قبل از خرید از طریق صفحه تماس با ما درخواست نمونه ای از ترجمه مقاله را ثبت فرمایید تا ارسال شود.
Summary
Although theoretical and empirical research often points to a positive relation between CSR and company competitiveness, approaches to measure the company-specific business impacts of CSR are missing in the current literature. However, such an approach could strengthen the overall CSR involvement and support rational decision-making in this area. This paper thus focuses on the question how to measure the business impact of CSR activities from a company perspective. Using a theoretical approach a multi-step measurement model is developed that allows managers to evaluate their company-specific business case for CSR. A case example illustrates the use of the model in practice.
Keywords
- Business case;
- Corporate social responsibility (CSR);
- Corporate sustainability;
- Value added