تعریف مفهومی Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology
معرفی Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology
Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences.
Editorial Reviews
From the Author
I wrote
GET DIGITAL because I wanted to help my clients, typically marketers at Fortune 1000 organizations, better understand digital technologies. They are managers and executives who have many years of marketing experience and are tremendous strategist and executors. Their challenge, however, is knowing how to integrate digital technology into their marketing efforts.
For them, it is not solely about which technologies to use. Rather, their concern is how to do so effectively - understanding which resources are needed, which processes should be used and how to get to market successfully.
I wrote
GET DIGITAL with their concerns in mind. I tried, and believe I succeeded, to write a book that doesn't rely on the technical jargon technologists use. Instead, I used common business language to explain how technology supports the marketing and business objectives for which they are challenged to find solutions.
From the Back Cover
Technology has radically changed marketing. Its presence goes beyond web sites or social media. Digital technologies enable marketers to deliver unique customer experiences that are interactive, engaging and, most importantly, phenomenally measurable.
In
GET DIGITAL veteran marketing technologist and consultant to Fortune 500 companies Talib Morgan shares ideas marketers and other professionals can use to get a firmer grasp on digital technology concepts. His insights are the result of over fifteen years in digital and are valuable for those new to digital as well as for those who have used digital previously but still have lingering questions about solutions that lead to better marketing program performance.